The Ultra Football Story

If you haven't been to Ultra Football as a football fan yet, what are you doing? If there's a bigger multi-branded football store around the world, we don't know where it is. We're a football fan's dream and are here because of our passion for the game. Ultra Football is for those who love everything to do with football as much as we do. For those who want to see the game grown in Australia.

Ultra Nord (FKA Ultra HQ before we added our second store in Melbourne) is our flagship store in Alexandria, Sydney, which opened back in 2017.

In late 2021 we opened Ultra Sud in Melbourne using all the feedback about what fans loved in Sydney. This has created something incredible for fans down south. Don't worry though Sydney fans... as our flagship store we're locking in some very exciting upgrades to an already unbelievable store soon.

We're different. We're not like any of the other football stores. We have access to the best possible products from the biggest brands. That includes football boots, clothing, teamwear, equipment and jerseys. You'll also find plenty of collaborations with other football brands in the scene in-store and online.

Our bootrooms are unrivalled. Our in-store cafe Panenka allows you to watch live football on most days. Keen for a fresh fade? You can do that too. The indoor pitch is used for activations and can even be booked for a kick with your friends. There's so much more as well. What are you waiting for?

Ultra Football #FootballObsessed