When Erling Haaland signed with Nike in March 2023, one thought hit everyone immediately: signature editions. We’d seen CR7, we’d seen Mbappé — now it was time for football’s ultimate force of nature to put his stamp on the Swoosh.

Two years, three special drops, and countless goals later, the Haaland Phantom story has already cemented itself in Nike history. Here’s the journey so far.

April 2024 | The First Signature: Nike Phantom GX II EH9

The beginning of the “Force9” era. Haaland’s first signature edition arrived in April 2024, the Nike Phantom GX II EH9— a boot that channelled his sheer physical dominance and relentless goal-scoring power.

🔥 Design inspiration: A deep red colourway symbolising power, passion, and desire. The campaign visuals showed Phantoms rising from the raging Norwegian Sea — a nod to Erling’s reputation as football’s force of nature.

⚡ Tech highlights: Built with Gripknit for enhanced touch, Flyknit for lockdown, and the Cyclone 360 stud pattern for explosive cuts. It wasn’t just style; it was function, built for a striker who breaks records for fun.

This was the boot that cemented Haaland’s identity with Nike: raw energy, dominance, and inevitability.

January 2025 | From Ice to Fire: Nike Phantom GX II Haaland Edition

The follow-up dropped in early 2025, and it couldn’t have been more different. Where the first was fiery, this one brought balance — a design that mirrored the duality of Haaland’s game.

🎨 Colourway: A “Blue Void” base inspired by Norway’s frozen landscapes, with volcanic red accents referencing Beerenberg, the world’s northernmost active volcano. A Chrome-to-Red Swoosh tied it all together, while Haaland’s Force9 logo appeared proudly on the heel and insole.

🌍 Tribute to Norway: This wasn’t just another colourway. It was a cultural statement — a reminder of Haaland’s roots, blending icy precision with explosive energy.

⚙️ Performance tech: Updated Gripknit, thumbprint texture nodding to Total 90 nostalgia, and the Cyclone 360 plate returned. It was a celebration of Haaland’s evolution, as a player and a brand.

August 2025 | Too Big To Miss: Nike Phantom 6 Haaland Player Edition

August 2025 brought Haaland’s third — and biggest — special release yet: his first official Player Edition model with the latest Nike Phantom 6.

⚡ Debut: Haaland laced these up in City’s 25/26 Premier League opener against Wolves — scoring twice. A statement start in boots designed to make goals inevitable.

🔥 Design: Laser Orange, Blue Void, and Lemon Venom — a palette that captures his icy composure one moment, fiery eruption the next.

🌪️ Personal logo: For the first time, Haaland’s own emblem featured on the boot — a storm of spiralling nines, nodding to his shirt number and his role as the calm eye of the storm amidst football’s chaos.

💡 Campaign message: Too Big To Miss. A phrase that reflects his towering presence and record-breaking career — already the fastest to hit 300 goals, and still just 25 years old.

What’s Next?

Three editions in, and the Haaland Phantom story is only just getting started. From the raging seas of Norway to the bright lights of Manchester, every drop has carried a different piece of his journey — dominance, duality, destiny.

If history’s any guide, we won’t be waiting long for the next one. And when it comes, expect it to hit just as hard as his goals.