In partnership with Nike and Riddim, we're bringing the Tiempo Maestro to life through a carefully designed activation built around what this boot stands for: touch, control, creativity, and Attack the Impossible.

Friday - VIP Invite-Only

Friday night sets the tone. An invite-only launch designed to celebrate Tiempo Maestro with the people who matter most - early adopters, key community voices, players, creators, artists, and friends of Ultra Football, Nike and Riddim.

On the pitch, players will take part in short, controlled Tiempo Maestro trials. No matches. No pressure. Just pure focus on touch, control and feel - exactly how the boot is meant to be understood.

Off the pitch, the night expanded into creativity. An artist-led exhibition explored touch as craft, offering interpretations of the Tiempo Maestro beyond football. 

Culture-first. No crowds. No chaos. Just connection.

Saturday - Public Experience Day

Saturday will open the experience to the wider football community. Anyone curious about the Tiempo Maestro - players and non-players alike - are invited to step in, step on pitch, and feel the boot for themselves.

Throughout the day, staff-led boot trials will run in short, timed windows, allowing players to properly experience the Maestro with a ball at their feet. Alongside this, an on-pitch obstacle-style experience inspired by Attack the Impossiblehighlighted control, agility and movement in a fun, accessible way.

The creative exhibition remains live, blending performance and culture in a public-facing format. 

Sunday and Onwards - Free Boot Trialling

From Sunday, the activation will shift into everyday retail mode. Free Tiempo Maestro boot trialling continues whenever the pitch is available, giving customers the chance to properly test the boot without the pressure of an event.

Tiempo Maestro is available now at Ultra Football.