The Most Viewed Jerseys of the 2026/27 Season So Far

New season. New jerseys. Same obsession with finding the one.

Every year, the biggest clubs in football give us something to talk about. Some go back to the archives. Some push design forward. Others find a way to make a familiar colour feel completely different.

For the 26/27 season, the jerseys have been particularly good at doing exactly that.

From Chelsea bringing gold back into the conversation, to Barcelona reworking its famous stripes through the architecture of the new Camp Nou, this year's biggest releases have plenty to talk about.

Here are the top 10 most viewed 26/27 jerseys at Ultra Football, in order of interest so far.

1. Chelsea 26/27 Home Jersey

Chelsea have always looked right in blue. That part was never going to change.

The 26/27 home jersey gives that familiar blue a little more attitude, pairing it with gold detailing inspired by the club's European identity of the 1990s.

The simplified gold crest is one of the standout details, while subtle references to the current Chelsea badge add another layer when you look closer.

Shop Chelsea 26/27 jerseys at Ultra Football.

2. FC Barcelona 26/27 Home Jersey

Barcelona jerseys do not need much explaining. Blaugrana stripes, the crest over the heart and a history of some of the greatest players ever to wear them.

The 26/27 version takes that familiar formula and gives it a more modern finish, with multiple shades of red and blue creating extra depth across the stripes.

The colours are inspired by the panels of the renewed Spotify Camp Nou, connecting the shirt with the next chapter of Barcelona's home.

From a distance, it is Barcelona. Up close, it becomes something else. A little more modern. A little more architectural. Still unmistakably Barça.

Shop FC Barcelona 26/27 Jerseys at Ultra Football

3. AS Roma 26/27 Away Jersey

Some jerseys make sense immediately. The AS Roma 26/27 Away Jersey is one of them.

An off-white base is finished with a yellow and red chest band, burgundy details and a vintage Roma crest right in the middle.

The design is built around Pietas, the Roman virtue of loyalty, devotion and duty. It feels like an old football jersey without actually looking old. That is difficult to get right.

Shop AS Roma 26/27 Jerseys at Ultra Football

4. Arsenal 26/27 Home Jersey

Red body. White sleeves. The badge. The Three Stripes.

The 26/27 home jersey celebrates 20 years of Emirates Stadium, with adidas taking inspiration from the architecture of Arsenal's modern home.

Those references appear through bespoke artwork around the collar and sleeve cuffs.

From the stands, it is simply Arsenal. Up close, the extra details give the shirt another layer.

Shop Arsenal 26/27 jerseys at Ultra Football

5. Manchester United 26/27 Away Jersey

Manchester United have a long history of making blue away jerseys feel like something more than an alternative strip.

The 26/27 version goes back to that idea with a strong royal blue base and an engineered tonal stripe pattern through the fabric.

Red and white details around the collar and cuffs bring the connection back to United.

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6. Juventus 26/27 Away Jersey

Before Juventus became synonymous with black and white, there was pink.

The 26/27 Away Jersey brings that history back with a soft pink base, subtle zebra pattern and black detailing.

The pink connects back to the club's earliest years, while the zebra reference brings in one of the symbols most closely associated with Juventus today.

Shop Juventus 26/27 jerseys at Ultra Football

7. Real Madrid 26/27 Away Jersey

Real Madrid are usually associated with white. The away jersey gets to do something different.

For 26/27, adidas has gone deep green, pairing the dark base with off-white detailing across the collar, cuffs and Three Stripes.

A bespoke tonal pattern is worked into the fabric, giving the shirt texture without taking away from the clean silhouette.

It is understated for Madrid. That might be why it works. It feels European. Which, for Real Madrid, is probably exactly the point.

Shop Real Madrid 26/27 Jerseys at Ultra Football

8. Liverpool 26/27 Home Jersey

Liverpool and adidas. Red and white. Some combinations simply make sense.

The 26/27 home jersey reaches back to one of the most recognisable Liverpool shirts of the late 1980s. A deep red base is covered with a reworked geometric graphic inspired by the iconic 1989–91 home jersey.

The pattern has been sharpened for a modern jersey, with clean white detailing across the crest, adidas branding and trims.

Shop Liverpool 26/27 Jerseys at Ultra Football

9. Liverpool 26/27 Away Jersey

If the home jersey looks back at Liverpool's late-80s success, the away shirt takes a different route into the same period.

White, strawberry red and grey give the jersey a completely different feel from the home shirt.

The graphic draws inspiration from historic Anfield match and season tickets, while the Trefoil and heritage Liver Bird crest push the whole thing further into archival territory.

Shop Liverpool 26/27 Jerseys at Ultra Football

10. Manchester City 26/27 Away Jersey

Manchester City have gone back to the city for this one. The 26/27 Away Jersey uses a black base with pale yellow detailing, but the real story is in the pattern.

Look closer and the shirt is covered with a tonal worker bee motif, connecting the club to one of Manchester's most recognisable civic symbols.

The black base immediately separates it from the familiar sky blue, while the yellow details give it a little more edge.

The worker bee is what makes it interesting. It is not just decoration. It gives the shirt a sense of place. Black. Gold. Bees.

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Why These Jerseys Are Getting the Attention

Looking across the top 10, there is a pretty clear pattern. The biggest jerseys of the 26/27 season are not necessarily the loudest. They are the ones with a reason behind them.

Chelsea looks back to its 1990s European identity. Barcelona connects its stripes to the renewed Camp Nou. Roma goes deep into its Roman roots. Arsenal celebrates its home.

Juventus brings pink back from the club's earliest years, while Liverpool goes straight into the late 80s.

Then there are the shirts that use nostalgia differently.

Manchester United revisits its blue away identity. Real Madrid keeps things refined with dark green. Manchester City looks to Manchester itself.

Explore all 26/27 jerseys at Ultra Football

FAQs

What are the most viewed 26/27 jerseys at Ultra Football?

The top 10 are Chelsea Home, FC Barcelona Home, AS Roma Away, Arsenal Home, Manchester United Away, Juventus Away, Real Madrid Away, Liverpool Home, Liverpool Away and Manchester City Away.

What is the most viewed 26/27 jersey?

The Chelsea 26/27 Home Jersey is currently the most viewed jersey in this selection at Ultra Football.

Where can I buy 26/27 football jerseys in Australia?

Shop the latest 26/27 football jerseys online and in-store at Ultra Football, subject to availability.