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ULTRA MAG

Ultra Mag | News & Insights

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History of adidas EQT

History of adidas EQT

The adidas EQT range, first introduced in 1990 has been at the forefront of innovation in sneakers & apparel since its inception. Based on the original adidas philosophy of founder Adi Dassler, in creating products...

August 11, 2021

MEYBA X F.C. Real Bristol Collection

MEYBA X F.C. Real Bristol Collection

There was a reason we wrote about the history of F.C. Real Bristol the other day...  Spanish lifestyle brand Meyba, who's debut season 1 lifestyle drop was a smash hit for us both in store...

July 07, 2021

New Balance Release The 'FC Porto' 997H Sneaker

New Balance Release The 'FC Porto' 997H Sneaker

New Balance have been hitting the mark on the pitch with some quality jersey designs coming through for the upcoming season. You only have to look at the FC Porto home and that 10/10 away...

July 01, 2021

The David Beckham UltraBOOST DNA CLIMA Is Here

The David Beckham UltraBOOST DNA CLIMA Is Here

David Beckham continues to be the coolest man in football with the new UltraBOOST DNA CLIMA sneakers.

June 15, 2021

The Meyba Lifestyle Collection Has Landed

The Meyba Lifestyle Collection Has Landed

MEYBA is full of heritage and the latest lifestyle brand we are thrilled to be stocking.

April 27, 2021

The limited edition Adidas & Arsenal collaboration with 424 has landed

The limited edition Adidas & Arsenal collaboration with 424 has landed

Arsenal and adidas have combined to release another top shelf collection, this time in collaboration with LA based streetwear brand 424. This limited edition pack includes an Arsenal jersey, shorts, pants, hoodie, slides, UltraBOOST trainers and very...

March 22, 2021

adidas x Humanrace returns with a stunning off field collection

adidas x Humanrace returns with a stunning off field collection

Thought the recent adidas Humanrace on pitch drop was cool? The latest off pitch collection takes things to new heights with track jackets and pants for all teams. Perfect for those who want to rock full...

November 19, 2020

Live your best football life with the Puma designed by BALR. collection

Live your best football life with the Puma designed by BALR. collection

Heard of Demy de Zeeuw? You might remember him from his time at Ajax and the Netherlands National Team, playing as a defensive midfielder while also being recognised as one of the game’s most fashionable...

November 05, 2020

ADIDAS HUMAN RACE COMES TO LIFE AT ULTRA HQ

ADIDAS HUMAN RACE COMES TO LIFE AT ULTRA HQ

We dared to create like Pharrell Williams for this one. The adidas Human Race Football launch came to life at Ultra HQ last week, with a small number of our extended Ultra Football crew invited...

October 27, 2020

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