Ultra Mag | News & Insights

With the launch of the limited collection 'Football EQT' pack, there's a lot of buzz around EQT at the moment and we thought it was fitting to catch up with one of the biggest collectors in...

This is the first time Skepta and Nike have collaborated to produce a football boot, with this new Phantom sitting proudly alongside its Air Max counterpart. 

Arsenal and adidas have combined to release another top shelf collection, this time in collaboration with LA based streetwear brand 424. This limited edition pack includes an Arsenal jersey, shorts, pants, hoodie, slides, UltraBOOST trainers and very...

Puma x BALR. have returned after their recent boot and lifestyle drop arrived in stunning fashion last month. This time around, the Dutch football lifestyle brand has taken the jersey game to new heights in a...

Thought the recent adidas Humanrace on pitch drop was cool? The latest off pitch collection takes things to new heights with track jackets and pants for all teams. Perfect for those who want to rock full...

We dared to create like Pharrell Williams for this one. The adidas Human Race Football launch came to life at Ultra HQ last week, with a small number of our extended Ultra Football crew invited...

A collision of colour ready to brighten up pitches as football finally edges nearer. The adidas Uniforia Pack was designed at the intersection of art & football. The pack aims to celebrate the unity &...

Chinese New Year is fast approaching and adidas have dropped an absolutely stunning jersey to get the party started.  A reflection of Manchester United's global dominance through the lens of Chinese folklore, this limited edition jersey...

Herzogenaurach, 9th August – adidas and Manchester United will today launch the third and final film in the Fabric of Football series, with The Fabric of Football: Belief. The film gets under the skin of...