Past. Present. Future. Messi’s New F50 Tunit has landed with class and legacy

Every time Lionel Messi’s name gets stitched onto a pair of boots, you know it’s special. And the brand-new adidas F50 Messi Elite FG “Prestig10” is no exception — a lightning-fast silhouette that brings together heritage, innovation, and that signature No.10 sauce only Messi can provide.

After securing his first MLS Player of the Matchday award for 2025, Messi’s return to centre stage comes laced in legacy. Dropping just in time to match the momentum, adidas have revived one of the most iconic looks in F50 history, channeling the game-changing Tunit models from the late 2000s — the era when a teenage Messi turned the football world on its head.

Design Throwback, Built for Today.

The new F50 Messi “Prestig10” isn’t just a nod to the past — it is the past, reimagined. Modeled after the F50 Tunit boots Messi wore from 2007 to 2009, the standout midfoot line and bold Three Stripes return in style. But there’s a modern twist.

Crisp white up front. Metallic silver wrapping the heel. Black accents slicing through the design, just like Messi used to slice through defenders. His name is printed loud and proud in retro-styled type across the side, bringing the throwback full circle.

Then there’s the detail that sends it over the edge — iridescent spike plates underfoot and chrome-finished tongues. You can’t help but stare.

Speed Engineered. Touch Refined. Control Unmatched.

This version of the F50 is more than just style — it’s elite-level speed tech for the modern player.

The razor-thin Fibertouch upper is all about close control, giving you the feel of leather with the lightness of synthetics. It’s slick, snug, and fast. Add in the Sprintweb 3D texture for grip, and you’ve got that locked-in boot-to-ball connection for every feint, flick, and finish.

And for players who remember the original Tunit system? This is the evolution of that spirit. No more screw-in studs, but the same attention to surface, traction, and adaptability — all wrapped in a modern performance chassis.

Ready to Chase Greatness? These Boots Already Are.

The adidas F50 Messi Elite “Prestig10” edition isn’t just a limited drop. It’s a celebration. Of Messi’s early days. Of his relentless pursuit of greatness. Of speed, control, and design done right.

Whether you're chasing silverware, skipping past defenders, or just want a boot that brings back the feeling — this one’s for you.

Now available online and in-store at Ultra Football. Be quick — history never stays on the shelves for long.