Arsenal & NTS Radio link up for new lifestyle collection

Collaborations in football pop up all the time. Some feel a bit forced, others just fit. NTS x Arsenal? That’s one of those that just works. Two massive London names, both built on culture, community and belonging. A proper North London link up. 

Together they sit right in that sweet spot where music, football and community naturally meet. We've seen a number of brands try to tie in music and football, and who can blame them, there is a massive overlap. But, executing it in an authentic way which shines a light on both crews is hard. This one does it so well. It isn’t forced, it’s real. 

To showcase this collaboration, we thought who better than Melbourne-based DJ and Tribqu founder Zjoso (Zach) is not just an Arsenal fan, but has also featured on NTS plenty of times over the years.

For him, this overlap runs deeper into culture and community: “It’s always great to see that Arsenal supports the African and Caribbean community. A community that NTS also brings together through music. There’s a really nice alignment between NTS and Arsenal in supporting and bringing together these communities."

To capture this essence of community and collaboration, NTS are putting on a party with Adidas and Arsenal with heavy hitters Sherelle, VXRGO and D'n'B legend LTJ Bukem. Expect plenty of high tempo footwork, and we're not talking about on the pitch. 

You can shop the entire NTS x Arsenal x Adidas range here at Ultra Football. 

Photography by Aleksandar Jason.