Some football jersey do more than just represent a season. They become part of the culture forever. 

For Liverpool FC, the mid-90s was one of those moments - a time when football style, terrace culture and bold kit design collided. Now, adidas has brought that era back to life with the adidas x Liverpool FC Bringback collection, a faithful recreation of the legendary 1995/96 away jersey.

Reissued as a true 1:1 homage, the collection reconnects fans with one of the most distinctive looks in the club’s history - both on and off the pitch.

The Return of a 90s Icon

At the centre of the Bringback collection sits the 1995/96 Liverpool away jersey, recreated down to the smallest detail.

The design captures everything that made the original kit so memorable. The unmistakable adidas EQT colour palette of green, black and white returns, alongside heritage touches that defined the era - including the classic Carlsberg sponsor, traditional Liverpool crest and oversized adidas EQT branding.

For supporters who remember the mid-90s, it’s a shirt that instantly brings back memories of a different era of football - when bold designs ruled the terraces and kits became cultural statements.

And for a new generation of fans, it’s a chance to experience one of Liverpool’s most iconic looks for the first time.

A Full Archive-Inspired Range

The Bringback drop goes beyond just the jersey.

adidas has recreated an entire archive-inspired training range, featuring classic silhouettes that reflect the style of 90s football culture. The collection includes:

• Retro Track Top
  

• Retro shorts & pants

• Two T-Shirts

All arrive in the signature EQT colourway, giving the range the same authentic aesthetic that made adidas equipment gear so recognisable during the decade.

Together, the pieces recreate the full look and feel of a football era where training wear became just as iconic as the kits themselves.

A Modern Black-Out Edition

Alongside the faithful recreation of the original away shirt, adidas also introduces a boxed, limited-edition, modern black-out version of the jersey.

The design strips the kit back to an all-black base, featuring a tonal Liverpool crest, sponsor and adidas branding. The result is a contemporary reinterpretation that blends heritage with modern minimalism.

It’s a subtle nod to the past - while giving today’s supporters a fresh way to wear one of Liverpool’s most recognisable designs.

Celebrating 90s Football Culture

To mark the launch, adidas and Liverpool have released a campaign film inspired by the golden era of 90s football culture.

Set inside a retro sports shop named “Fowler’s Sports”, the film brings together Liverpool legends Robbie Fowler and Steve McManaman, alongside current players from the club’s men’s and women’s teams.

The campaign celebrates the energy, style and community that defined the decade - a time when football shirts were more than just matchday gear. They were statements of identity.

And for Liverpool fans, few shirts represent that spirit better than the 1995/96 away jersey.

Shop the adidas x Liverpool Bringback Collection

Ready to revisit one of the most iconic eras in Liverpool kit history?

The adidas x Liverpool Bringback collection is available now at Ultra Football, both in-store and online.

Liverpool Bringback Collection FAQ

What is the adidas x Liverpool Bringback collection?

The Bringback collection is a faithful 1:1 recreation of Liverpool’s iconic 1995/96 away kit, alongside archive-inspired training wear from the same era.

Is the Bringback jersey the same as the original 1995/96 kit?

Yes. adidas recreated the jersey as a true homage, maintaining the same design details, colours and branding as the original.

What is the black-out edition jersey?

The black-out edition is a modern reinterpretation of the classic kit, featuring a tonal black design with subtle crest and sponsor detailing.

Which Liverpool legends appear in the campaign?

The campaign film features club icons Robbie Fowler and Steve McManaman alongside current men’s and women’s team players.