adidas Launch Juventus 21/22 Away Jersey
Fri, Jul 23.21
adidas have launched the 21/22 Juventus Away Jersey with a video to pair with it inspired by the nightlife and electronic music of Turin.
The predominantly black away kit is scattered with colourful linear accents, inspired by the lights of famous Turin Music festival the C2C festival. For the Three Stripes on the shoulders adidas use a shimmering orange and pink iridescent design, the first time the brand has used this technology in a football jersey.
To celebrate the launch, adidas and Juventus have created a film in collaboration with Turin's C2C Festival. Narrated by Carlo Pastore and Lil C and set to music by Koreless, the film features some of the most talented musicians in Italy and the UK, including the Gang Of Ducks collective, Mana, Romy, Sara Berts and spime.im.
The new jersey is made with PRIMEGREEN, using recycled materials, putting sustainability at the heart of innovation. The Jersey also features the HEAT.RDY – KEEP COOL technology, which is designed to keep players feeling cool, dry, and confident during play.
Keen to grab the new Juventus 21/22 Away Jersey? Grab your from 6pm on the 23rd of July.
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