Adidas Launch F50 Messi Hora Dorada: Golden Hour, Still Going

What Lionel Messi did in Qatar wasn’t just a defining football moment. It was one of the greatest moments in sport. A player who had already done everything finding one more level, one more run, one more story to write.

And when it was done, he could have walked away. The ultimate mic-drop moment.

Instead, he stayed. Not to prove anything. Just because he still loves it.

Golden Hour

With the release of the adidas F50 Messi Hora Dorada, The Three Stripes tap into that story, delivering a signature boot that connects the beginning with where we are now. The colourway says it all.

A vibrant orange base fades into softer yellow tones through the toe, before shifting into coral across the forefoot. It’s bold, warm and impossible to ignore, carrying a sunset-like feel across the entire boot. Adidas has truly done something special here. 

A golden hour moment.

A Nod to the Beginning

There’s history in this one. The bright orange colourway execution pays homage to Messi's early days at Barcelona, most notably the 2006/07 Barca away jersey. A time when Messi was just beginning to show glimpses of what was coming.

Back then, it was potential. Now, it’s legacy. Who would have thought all these years later he'd still be so integral to the national team? 

Still Setting the Tempo

There’s something fitting about this F50 release, not only where it lands, but how it does.

If this is indeed the late stage of Messi’s international career, it doesn’t feel like a slow fade. It feels like control. Measured. Intentional. Still decisive when it matters. A colourway that represents the full range of his career. With the sun potentially setting on his Argentina days this July, it’s significant.

A connection between eras. Early brilliance meeting sustained greatness. With an ending in sight.

Built for Speed, Designed for Messi

Underneath the story sits a boot built for performance.

The HybridTouch upper delivers a moulded fit with cushioning in key contact zones, giving you a soft, controlled feel on the ball at speed. The Sprintframe 360 soleplate is engineered for acceleration in every direction, combining bladed and semi-conical studs with a structured midfoot for stability when pushing forward.

Up top, the knit-based burrito tongue wraps around the foot for a locked-in feel, while a high-definition 3D texture enhances grip when dribbling at pace.

This is speed, refined to Messi’s exact preferences. Meaning you’re once again wearing the closest thing possible to the boot Messi wears on pitch.

More Than a Colourway

This isn’t just a new drop. It’s a reflection on arguably the greatest career of all time. A celebration on where it started. Of everything that followed. And of a player who, even now, isn’t quite finished writing his story.

Because with Messi, you never really know. 

Shop the adidas F50 Messi Hora Dorada

The adidas F50 Messi Hora Dorada is available now at Ultra Football. In store and online.

For those who remember the beginning. And for those still watching it unfold.

FAQ

What is the adidas F50 Messi Hora Dorada?
It’s a signature edition boot for Lionel Messi, inspired by key moments across his career and designed for speed and control.

What is the inspiration behind the colourway?
The orange and yellow gradient references Messi’s early Barcelona years, including the 2006/07 away kit, combined with a sunset-inspired finish.

What technology is included?
The boot features a HybridTouch upper, Sprintframe 360 soleplate, knit burrito tongue and a 3D textured upper for enhanced control at speed.

Is this a limited release?
Yes, as a Messi signature edition, numbers are expected to be limited.